This post is sponsored by Nancy Behrman. Regardless I only write about stuff I believe my readers will love!
So you have a product you want to promote, but you don’t know how to go about getting started. Lucky for you these days there are tons of bloggers. Some PR people will say, “Bloggers just want free stuff.” Personally, for me, I don’t see it as getting “free stuff”. Let’s take a walk through of a product I recently received.
This product is valued at $9.96. I took pictures, wrote a blog post and shared this on my social media. It took about 3 hours combined including editing and writing and watching the movie with my kids. That means I worked for about $3.00 an hour. Doesn’t sound very awesome now does it? That is why I usually only review items that are worth $50.00 or more. $20.00 or less for social media. I make an exception for Disney because my kids love working with them and DVD reviews are pretty easy to write. I also have a following of around 65,000. If a company wanted to make a commercial and reach that many people they would have to pay a heck of a lot more.
Here is another example. This product cost $99.99. Spinmaster sent it to us to review and we had a blast reviewing it. In total it took about 24 hours to complete it. That included uploading the video to youtube, editing the review and video, writing the review, my son testing it out and taking pictures. After all that work it comes to about $4.00 an hour. So see bloggers are not asking for free stuff we are simply asking for the product instead pay. Some bloggers will ask for the products plus a fee because of that.
Some bloggers will write about anything and everything. When I first started blogging in 2011 that was definitely me. When I first started I would write about a mixing spoon if someone would send me one. I have grown and learned a lot since then and I definitely wouldn’t do that now without charging a fee. You can easily find bloggers by searching hashtags on Instagram or Twitter. Some good ones are #mommybloggers #ontheblog
From there you can go to their website and find their email and usually a page about that blogger and decide if you want to shoot them an email asking if they would like to review your product. You may get a yes, or you may get a response asking for a fee in addition or more product. I got into blogging because I loved writing. Being able to provide things for my family I otherwise wouldn’t be able to afford in exchange for promoting your product is a win-win situation. Just don’t think of it as you are giving something for free. Bloggers definitely work for what you are sending….maybe even more than realize.
If you are a blogger make sure to always be kind. When PR reps like Nancy Berhman write to me I always make sure to be polite. If a PR Rep is rude to me I won’t write back. Being nice goes a long way when pitching, so I always make sure that I am kind. Also, bloggers talk to each other. One thing that happens a lot is a blogger will write to a company and be told yes. Another one will write to the company be told, “We don’t work with bloggers.” I totally understand if you visit a bloggers website and don’t like their style. Either don’t respond or say that you are not interested at this time, but feel free to apply at a later time. Don’t lie…we know.
Blogging is my dream job. It is something I have wanted to do since I was 13 years old. It involves time away from my family at times, loss of sleep, a cluttered desk and post-it’s everywhere, but I wouldn’t give it up for anything!